Paid social with a purpose
about the client
Social Bite are one of the UK's leading social enterprises. The business was established as a homelessness cafe, where those from Edinburgh's homeless community would get onto the jobs ladder, whilst profits were re-invested into causes with the aim of eradicating homelessness. Since, Social Bite have gone on to run a series of internationally acclaimed campaigns including Sleep In The Park.
the challenge
During the 2020 Covid pandemic, Social Bite were forced to close all of their coffee shops - drastically reducing their income and ability to support those affected by homelessness. The Social Bite marketing team got in touch to explore the possibility of running a series of paid social ads to drive e-commerce sales. Following the success of our initial campaigns, we now work with Social Bite on an ongoing basis, managing their paid Facebook & Instagram campaigns.
what happened
Recently, with a total budget of £211 we ran a series of ads over a three week period generating sales in excess of £8,200, over 38x Return on Ad Spend. In addition, we've worked on campaigns that have filled large events such as Break The Cycle with Sir Chris Hoy and Social Bite's Festival of Kindness which provided over 200,000 meals to those in need at Cristmas