1 Million Sustainable TikTok Views
about the client
&SISTERS believes every woman deserves safe and sustainable period care that’s better for our bodies and our planet. Their tampons, pads and liners are made from 100% chlorine-free, bleach-free, certified organic cotton that’s biodegradable, vegan, cruelty-free & plastic-free too.
the challenge
&Sisters set us the task of growing their TikTok engagement and view count. Looking to target a younger audience we set about working to create a content plan that would appeal to younger Millenials and GenZ consumers. Lead by Viola, our team around the UK pulled together a weekly content plan made up of a mix of trending, educational and vox-pop style videos. Once the &Sisters team gave us the thumbs up our team of student creators got to work filming trending and engaging content every single week. We wanted to maintain a clear brand voice whilst telling the stories of young people around the country.
what happened
Working with &Sisters has been amazing! We've built a strong relationship with their team and we now average over 1 MILLION views a quarter!